Solve problems, design with people

We deliver hands-on, interactive training and collaborative projects to help people use design to deliver better services.

People standing building prototypes around a table of supplies.

Upcoming event: By Design – Designing an AI strategy for your business

Wednesday 28 May 10:00 - 11:30 BST

Our team of expert educators have designed a range of introductory courses.

Aligned to the Scottish Government’s Digital, Data and Technology profession, skills and capability framework, Service Design Academy offers courses to elevate knowledge and skills from awareness to practitioner levels.

A stack of various Service Design Academy course leaflets

Join us to start your journey in service design learning.

Our range of short courses start from awareness to working level, and from 7 hours to 5 weeks.

People drawing at a table with a green houseplant and printed Double Diamond diagrams.

We can work with your business to co-design a programme to meet your needs.

As our learning partner, you can expect learning outcomes which meet your goals for now, and in the future.

Staff at Scottish Forestry prototyping with Lego at their offices in Edinburgh.

Small and medium enterprises

Businesses and organisations

The core skills, tools, and mindsets you need to design powerful interventions for complex issues.

For anyone looking to start their service design career or for experienced professionals looking to enhance their skillset.

Staff in a Zero Waste Scotland office looking at sticky notes.

Why do you need to build your service design capacity?

Service design acts as a guiding framework for all aspects of change or transformation with the goal of improving user experience and operational efficiency.

Awareness of service design is crucial for anyone working in public services, digital transformation, software development.

The SDA team posing for the camera in a warehouse at MSIP Skills Academy.

A user-centric approach

Service design is underpinned by understanding and addressing the needs of users. Solutions you create will not only be technically sound, but user-friendly and effective.

Joining up the dots

Service design helps to improve collaboration to join up the dots among different teams, breaking down silos to help everyone work towards business and technical goals.

A holistic view

Service design looks at the entire ecosystem, including front-end processes. This helps to identify and resolve potential issues early, by making evidence-based decisions.

Continuous improvement

Service design offers interative improvement to test and learn. This flexibility is essential for adapting to changing user needs and technological advancements.

Discover how our learners have benefitted by growing service design skills and knowledge

We're accredited by the Service Design Network

We were the first organisation in the world to be accredited by the Service Design Network, which means our courses are accredited by them. Our team includes educators accredited to Practitioner, Professional, and Master level. 

Service Design Network Badge